Who We Are
Élan is an intelligence and strategy firm designed for disruption.
We help organizations understand what big shifts in society mean for the new era of customer engagement.
Anti-hype, anti-noise. We drive meaningful momentum through actionable intelligence.
The rules are changing. Are you ready?
Artificial intelligence is changing the way people think, behave and make decisions.
More and more, consumers are using AI to discover, compare and buy products and services. And now, as AI becomes more agentic, it starts making decisions on its own.
These behavioral and technological shifts represent a fundamental transformation of the consumer-brand relationship, and come with new risks and opportunities - for discovery, engagement, innovation, and loyalty.
How confident are you that AI will choose your brand?
What We Do
Whether your customers are simply using AI to discover brands in your category or delegating entire transactions to assistants, the path to purchase is being rewritten.
This isn’t a case of reset and forget. It’s about agile, dynamic strategy that gets ahead as needs change, systems evolve and competitors catch up.
Organizations that leverage ongoing intelligence to make sense of what’s shifting and channel this disruption into strategic momentum will gain competitive advantage in this new economy.
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We work directly with brands to protect relevance, drive growth and foster innovation in this rapidly changing landscape.
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We collaborate with agency partners as specialist advisors that keep you in-the-know, on-the-ground and indispensable for clients as they navigate these major shifts.
Our Approach
Through intelligence, audits and strategic blueprints we decode the shifts taking place, diagnose opportunities and design dynamic strategies to keep you moving forward with momentum.
Decode
Deep intelligence on relevant, real-time shifts to surface opportunities and threats to discovery, decision-making, engagement, innovation and loyalty, ensuring you maintain competitive advantage:
Consumer attitudes and behavior
Category dynamics
AI ecosystems
Diagnose
Technical audits assessing when, why and how much your brand and competitors are surfaced to users and agents across key AI platforms:
Prompt research
Visibility and Share of Model (SoM) audits
Source and citation evaluations
Design
Agile, strategic blueprints to define your next steps and onwards trajectory - on pace with algorithm and market shifts:
Brand and marketing
Partnerships and PR
Product and service innovation